Customers vs users (what’s the difference and why do I care?)

Great Products ConsultingDefine (Requirements)Leave a Comment

customers vs useres

Do you know the difference between “customers” and “users”? When I was creating my requirements writing course, these terms created some confusion with the person editing my content. It got me thinking that not everyone knows the difference. So, I’ve written this article to shed some light on a concept that is actually pretty important when you’re defining your product. … Read More

An intro to defining your product (aka writing requirements)

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define product intro

In my last post, I talked about how people often have trouble briefing their developers and specifying what they want their app to do. This week, I thought I’d share the basics of defining your web platform or mobile app. In “biz” speak, this is really your product definition and in “tech” speak, these are called “business requirements” and they … Read More

Telling a developer what you want your app to do (challenges and strategies)

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Telling dev post

A common challenge of non-technical people building web platforms or mobile apps is that they struggle with how to tell a developer what they want. Defining your product is part of the requirements writing activities in the software development process and it’s an important part of building your app. Imagine you describe a feature to your developer and when it’s … Read More

Intro to Product and Software Development and Product Management (part 2 – at the beginning)

Karen ClarkAnalyse (Validation), Define (Requirements), Ideas, Start HereLeave a Comment

In my last post, I introduced you to the concepts of product management, product development and software development. In this post, I want to bring it all together and explain what it means to a non-technical person starting on their app development journey. This all might seem a little daunting, so for now, here’s what you need to know: There … Read More