Tag: mobile

  • Telling a developer what you want your app to do (challenges and strategies)

    Telling a developer what you want your app to do (challenges and strategies)

    A common challenge of non-technical people building web platforms or mobile apps is that they struggle with how to tell a developer what they want. Defining your product is part of the requirements writing activities in the software development process and it’s an important part of building your app.

    Imagine you describe a feature to your developer and when it’s ready, it doesn’t do what you want it to.  Sound familiar? It’s actually not uncommon for this to happen. So, in this article, I’ll explore why this is the case and provide some strategies for overcoming it.

    A different skill…

    Explaining and describing things is a skill and so is writing. These are skills that we all have – most people have written an email or told a story. However, it can be a lot harder when you’re trying to articulate what you want your product to do.

    Imagine you want to buy a house and you’ve engaged a real estate agent to find you one. When asked what you want, you might say that you want to live in a particular area and you might mention the number of bedrooms and bathrooms that you’re looking for and may be a price range. The agent finds you a bunch of houses and you go and look at them. You then realise that you forgot to mention that you want a single-storey house and that it should be detached and have a pool and a lockup garage, etc. The real estate agent comes back with another list of properties – and you realise again that there are some more things that you want.

     This example illustrates what happens in app development projects all of the time! People are constantly adding to their list of “wants” and all of a sudden, the project takes longer and costs more than you anticipated.

    Have you also noticed that we very rarely talk about what we want in life at a detailed level? When we’re asked to do it, it can take us a while to come up with a really good answer. It takes even longer if we’re asked why we want what we want. When we’re documenting what we want our product to do, we’re doing just this – and if we haven’t practiced this skill, then it takes a lot more time and effort to do and we might not be able to do it very accurately.    

    A different audience…

    There are a lot of people that write for a living – newspaper journalist, author, screenwriter, songwriter, technical writer, website content writer, etc. All of these people fundamentally do the same thing, but they write different content and for different audiences.

    Telling a developer what you want works the same way – which means you have to write for your audience. 

    It feels like it should be easy – but it isn’t. Developers generally have minds that work a bit differently – and so they should. It’s what allows them to do the great things that they do. It also means, that if you don’t tailor your content in a way that a developer understands, it’ll be a lot harder to end up with the product that you want.

    Different content…

    The final reason as to why it’s so hard to tell a developer what you want is that you’ve probably never have had to talk about this kind of stuff with anyone before! Building an app is likely a new experience, so you might not realise that there are some things that you were meant to tell your developer.

    For instance, did you know that you have to tell your developer your expectations for how many people will use the app? How quickly you think your platform will grow, etc.? What information do you want to collect in a form? What kinds of reports do you want? What fields should display on those reports? These are the kinds of things that you probably don’t think about when you’re defining your product.  

    Like any profession, developers come in different forms – some are purely coders and follow instructions to the “T”. This is where the level of detail in your content is very important. You can also get developers that are a bit more adaptable and will ask questions for clarification. However, you still need to give them enough content so they can understand what you’re trying to do. Remember, any time they have to clarify something, that’s time taken away from coding your app.

    Strategies…

    So, with all of these things working against you, how do you effectively tell a developer what you want?

    Learn the skill:

    Defining your product and what you want it to do is a skill. In apps and software development, it’s actually quite a specific and difficult one. There are people that get paid 6-figure salaries in large organization to do this. I know this, because I was one of them! So, how do you learn this skill without years and years of experience?

    First start by understanding what information you need to provide and how to structure it. You can look for some examples of how others have done this before (search for “good business requirement examples”). Model your own writing after these examples – and then keep going. Odds are the examples that you find are going to be high-level ones, so you need to dive a bit deeper to get the level of detail that you need for your app.        

    Know your audience:

    Developers are coding programs for a computer to interpret so start to think like a developer. How you describe your product to a developer is going to be very different to how you might describe your product to a potential customer, so adjust accordingly.  

    Start by being logical and systematic in what you write. Use “if this, then that” language to describe how someone will interact with the app and how decisions should be made. Write in bullet points and avoid long paragraphs. Draw diagrams to illustrate concepts. Find examples of existing apps that can illustrate what you want your app to do.

    Write it down:

    Basically, if you want your product to do something, then you’re going to have to document it for your developer. They can’t guess what you want – and if they did, chances are, it wouldn’t be the same as what you imagined. Think about your experience with an online tool or app – what happens normally? What happens when something goes wrong? If you want the field on a form to be a drop down, then you’re going to have to state that in your requirements.

    To make sure you have the right content, think about all of the processes required to make your product work. Think about all of the people that will use your app and how they will use it – I’m talking about all of the support functions that will be needed to run your app too. Also, spend some time thinking about the detail – use workflow diagrams to map your person’s journey and then consider, in detail, what happens at each step.

    Building an app for the first time is quite a feat. There is a LOT involved – and you have to tell that developer exactly what you want. It’s a very good bet that if you don’t, you’ll end up with something you didn’t want. That’s just human nature – we make assumptions based on what we know – but those assumptions may be different from someone else. So, if all else fails, write it down!

    Looking for a developer?
    Get my 10 essential tips for hiring the right developer for your project.
    Download it now for free!
    It can be done!

    If you haven’t guessed already, I’m pretty passionate about this kind of stuff. Web platforms and mobile apps get built all of the time, so people have found a way to get past these challenges! But how much time did it take and how much did they have to spend?!

    My aim though is to get you to the other side without wasting time and money having to clarify what you want or extending your project because there were things that you forgot to include. I hope my strategies will make it easier for you to tell a developer about what you want them to build.


    * When you sign up for a discovery session, we’ll also add you to our mailing list so you can receive emails from us (with your consent). These emails will include news and updates, occasional offers and promotions, and exclusive content and resources to help you on your development journey. You may also receive follow-up emails in relation to this session. We will not spam you. If you don’t wish to hear from us anymore, simply select the unsubscribe option at the bottom of any email that we send to you.To view our privacy policy, click here.

  • Tips for building a web platform or mobile app

    Tips for building a web platform or mobile app

    Curious about how to get your web platform or mobile app developed?  There’s a lot to figure out and sometimes it helps to get a few pointers on what to look out for.  So, in order to get you going in the right direction, I wanted to share with you some tips to help you successfully complete your app-building project and to set yourself up for running an app business.

    Building products and businesses are complex at the best of times – there are lots of moving parts, so you want to arm yourself with as much information as you can. These tips will give you a glimpse into the kinds of things that you’ll have to think about to get your app built and launched.

    Here are my 10 tips for building a web or mobile app:
    1. Validate, validate, validate:  How you do you know if your idea is “great”? Is this the idea that you should be building? You can save yourself lots of time and money by evaluating your idea and deciding whether it should be built in the first place.  See last’s week’s article on ways you can start to validate your idea.
    2. Learn how software development works: If creating a web or mobile app is new for you, then you need to learn more about how they get built. There’s actually a process for doing this – called the software development lifecycle. You should find out, at a high- level, what activities and outputs are involved in this process. This will make it easier to communicate with your developers and you’ll know what you need to do and what happens next.
    3. Start small: Think of the most bare bones version of your product and build that first. You want to make sure that your product really solves your customer’s needs, wants or goals. Starting small means that you don’t spend lots of money when you don’t need to. You can get something tangible built in a shorter amount of time. You may not be able to launch this product, but it will give you something to build upon. It’s always easier to build on something that has already been built than trying to build everything upfront.
    4. Define your product in a way that a developer can understand: You may think your developer knows what you want them to build – think again. The brain of a developer is wired differently from yours – it’s what enables them to do what they do! Unfortunately, this means that you might end up with a product that doesn’t do what you want it to. Developers expect their instructions to come is a certain way, so you need to learn the best way to define your product.
    5. Focus on “what” you want to do rather than “how”: “What” describes the activities and features that your product will provide; the “how” is the design and technical solution that will deliver what you want your product to do. If you provide a “how” to your developer – that is what they will build – even though it may not be the best approach for your product. Once the “what” is nailed down, you can work with your developer to decide on “how”.
    6. Prioritise what you want to build: It can be easy to make everything a high priority – a “must have” for your big launch. The reality is that if you build everything you want, you’ll never launch. You should prioritise based on how much something helps you to achieve your goals and those of your customers and users.
    7. Find a great developer: This is one of the most important factors for a successful project. If you don’t find the right developer for your project, you face an uphill struggle to build your product. You need to find a developer that has as much interest in your product as you do. Check references and find opportunities to “test” them before you hire them. Building trust and a strong relationship with your developer is paramount.
    8. Carefully manage the scope of your project: Scope creep occurs when the size of a project increases after it has started due to improper management of changes for what you want to build. This causes the cost and schedule of your project to blow out. Track any changes that you want to make to the product and have a process in place to evaluate whether it’s really needed.    
    9. Be structured in your testing: Testing is about making sure that your product works as you expected. It’s pretty much guaranteed that it won’t – even with the best developer in the world. A new product is a complex thing and it will have problems. This means that you need to have a structured approach when you test your product.
    10. Plan for what happens after your initial product has been built: Before your product is launched, there are several things that you need to plan for including; getting a copy of your code, defining how changes to the “live” product are managed, backing up and recovering your product if something goes wrong, getting access to any admin passwords and setting up a process for managing issues. Building your product is just the beginning – there’ll be lots to do on an ongoing basis.
    Are you ready to turn your good idea into a great product?
    My idea to launch checklist is your plain-English guide to getting there.

    It’s available now for only $24.
    Any tips to share?

    There you have it. My ten tips for building a web or mobile app. Of course there are many more, but these should get you going if you’re starting from scratch. If you’ve done this before and you’ve got other tips that you’d like to share, please leave them in the comments below.


    * When you download a copy of our cheat sheet, we’ll also add you to our mailing list so you can receive emails from us (with your consent). These emails will include news and updates, occasional offers and promotions, and exclusive content and resources to help you on your development journey. You may also receive follow-up emails in relation to this download. We will not spam you. If you don’t wish to hear from us anymore, simply select the unsubscribe option at the bottom of any email that we send to you.To view our privacy policy, click here.

  • Intro to Product and Software Development and Product Management (part 4 – launch and beyond)

    Intro to Product and Software Development and Product Management (part 4 – launch and beyond)

    You’ve finally made it! You’re ready to launch your product – but what does that mean? In the last article of this series on product development, software development and product management, I’ll talk about the “Implementation” and “Launch” phases. If you missed the other parts in this series, you can find part one (intro) – here, part two (beginning) – here, and part three (building) – here.

    Product Development

    In the “Launch” phase of product development, you introduce your product to the world. You execute the launch activities that you prepared during the “Develop” phase and your product is now ready for people to use.

     A few weeks after your launch, you should perform a review of your project to see what learnings can be gained. This will allow you to improve your product development processes as you continue to grow and enhance your product. From a product development point of view, you’re done for now and the product management part kicks in.

    Software Development

    “Implementation” is about installing your app wherever it needs to go (e.g. making it available on the App store or Google Play store, installing the code on the host, etc). Your developers will also tidy up their work so that they’re ready for the next project.

    There are situations where you may choose to not make your app available to people right away.  This might happen when you break down a technical project into multiple parts and spread out the delivery over several phases.  Alternatively, you might complete the implementation but delays to your marketing or other launch activities may prevent you from making your app available.

    Once the app has been launched (a.k.a “gone live” or “in production”), your technical team should be around to support it in case something goes wrong. You’ll need to spend some time defining some processes around this so that everyone’s expectations are clear on what needs to be done.

    Product Management

    Finally, the product management component comes into play!  Now that your product has been launched, you start to manage it through its lifecycle. Initially, you focus on the “Introduction” phase.

    Notice that things start slowly – don’t expect a big rush of sales on Day 1! This is where you wear your marketing and sales hats to make people aware of your product and to build their trust in your business. Ideally, you’ll do some prelaunch activities to start the awareness process.  You might leverage your email lists and social media platforms to get your first customers. When you’re a team of one, creating awareness takes time, and often some money, as you don’t have a team of people to help with all of the work.

    After your initial sales, you’ll be monitoring the progress of your marketing and sales activities, getting feedback from customers and looking to get yourself to the “Growth” stage. This (most likely) will include adding more features and functionality to your app. This is where the product development and software development processes kick in again. First, you talk to your customers, watch competitors and research the market to see where changes need to be made (ideation). You then decide which ideas to pursue (analyse). Next, you document what you want build (define and requirements) and you build the changes (develop, design, build and test).  Finally, you make the changes available to your customers (launch and implement). This development cycle is ongoing – so be prepared to continually invest in your product. 

    In the “Growth” phase, you’ll often see a lot of sales without having to invest a lot of money in marketing, sales and new app changes. Eventually though, this high-growth stage ends and you hit the “Maturity” phase where your sales will level out. You can choose to extend the Growth stage by looking for different ways to enhance your product. Alternatively, you can also look at targeting new customer segments or add features and functions that generate revenue from an entirely different source. You may also decide that you don’t want to continue to invest in the product and look to sell it.

    Eventually though, all products make it to Maturity and into “Decline”. Decline is where sales start falling off and your product starts becoming less profitable. During Decline, you look at how to manage your exit from the product and even remove it from the market.

    Wrap Up…

    So there you have it – this is the end of my 4-part series on product development, software development and product management. I hope it’s given you a good overview of what is involved in building a web platform or mobile app.

    Don’t worry if it all sounds a little overwhelming – you’re just getting started! You didn’t just wake up one morning and start walking – it took some time to get there. Think of building your web platform or mobile app in the same way – take it one step and at a time and you’ll find yourself learning as you go.  

    If you have questions about this series, then please leave them in the comments below.

    Don’t miss a post!
    Join our mailing list to get tips and updates via email