Great Products Consulting

Tag: mobile app

  • How much does it cost to build an online platform or mobile app?

    How much does it cost to build an online platform or mobile app?

    Cost is a big factor with any investment, and software development is no different. So, how much does it cost to build an online platform or mobile app?

    The answer – it depends. You might be able to get away with $10,000 or it might cost you $200,000+.

    Yes, an infuriating and vague response, but unfortunately, very true.

    Think along the lines of “how long is a piece string?” Software development projects can be small or they can be big. This, of course, affects the cost.

    Factors that can affect cost

    There are many things that can affect the cost of software development. Here are some main ones:

    1. What features and functionality you want (and how complicated it is)
    2. Who will build it
    3. How it will be built
    4. What devices need to be supported

    Let’s look at each of these in more detail.

    1. What features and functionality you want (and how complicated it is)

    There is a direct correlation between how much you want to build and the cost. An app with 50 functions is going to cost more than an app with 10. It just takes longer to build more, than to build less.

    The next part of this relates to how complicated the functionality is. We might both define a product with 10 functions, but they may differ in complexity. Mine might have lots of different rules, require lots of information to be captured and stored, and need lots of calculations to be completed. Yours may just be displaying different types of content that has been loaded into the system. Mine will probably cost more to build.

    2. Who will build it

    It’s no secret that going offshore will get you a lower daily rate than staying onshore. You’re probably looking at a difference of $50-$75 per hour. This can add up over a large project. However, the quality may not be there.

    There is also a difference between using a freelancer versus an agency. Agencies have a lot more overheads to cover, which makes them more expensive, but they usually have better coverage of the end-to-end process, because they have staff to address all of the skill sets needed to build software.

    Another element is the experience of the developer. As expected, if you use someone with lots of experience, it’s going to cost a lot more than if you have an inexperienced one. The balancing act between cost and experience is a tough one. Depending on your budget, it may be worth the risk to give someone less experienced a chance. However, if you don’t have a lot of time to spend on the project, then you’ll need someone more experienced.

    3. How it will be built

    If you’re building a mobile app, then the question of native vs hybrid will often be raised. Native apps are built individually for each phone operating system (e.g. iOS vs Android), and in the language of those operating systems. On the other hand, a hybrid app will be built once, and then converted into apps for different operating systems. The former is much more expensive because you have to build the app multiple times, but it allows you to have a product that is made specifically for that operating system. Hybrid apps work well too – and are often a good starting point – but you have to compromise because you’re building a “one-size-fits-all” product.

    On the web side, there are lots of ways to build a platform. You can use existing platforms like Wordpress to build very functional and experience-rich applications. Or you can build from scratch. This approach can have varying costs too depending on what you want.  If you can leverage an existing platform, it’s probably going to be cheaper than building from scratch. However, down the line, you might have to replace it with something else that allows you to do all the things that you might want to do.

    4.What devices need to be supported

    The number of devices that you want to run your product on will also affect the cost. If you’re only looking at a platform that someone will use on a laptop or desktop, that’s a different proposition to having it work on all device types. Just dealing with multiple screen types adds lots of overheads. Think about the different sizes of mobile screens and you’ll start getting an idea of the effort involved. Even if your product is built to be responsive, you still have to test it on all of these devices to make sure it works as expected. If you want to support touch screens, then there’s even more stuff to design, build and test. A lot more work has to go into making your product work on multiple devices, than making it work on one.

    How much will your project cost?

    Hopefully, you’ve now got a better feel of some of the major things that affect the cost of a software project. There isn’t a standard number that someone can give you.  If you want to know how much you need to budget for, then you really need to talk to a few developers about your specific idea. They should be able to give you can indication of the cost. You also need to find out how different parts of your idea will affect the cost, and where you might be able to simplify things or reduce what you build. This might affect the viability of your idea.

    At the end of the day, you need to know what it’s going to cost to make your idea a reality. This also includes all of the other costs that you’ll incur to launch your product. To give yourself the best chance at success, make sure your budget can cover it all.

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  • Do you really need a mobile app?

    Do you really need a mobile app?

    Mobile apps are the ‘in’ thing. About 119,000 new apps were added to the Apple App store last year. However, the question I always want to answer is – do you really need a mobile app to make your idea a reality?

    Why would you make it an app?

    Apps are very powerful things. You can do so much with one. Just look at your own phone and you can do anything from take and edit a photo, create videos, pay someone from your bank account, buy something at a store, listen to music – even make a phone call!

    If your target user is on the go and the problem that you’re solving for them involves activities away from a desk, then an app works. Also, if you need to use some the standard features on a smartphone – like the camera, someone’s contacts, GPS location, a microphone – all these things make a mobile app worthwhile. Being mobile has opened up lots of opportunities to take things on the road, but it’s not the only way for people to do things.

    When it doesn’t make sense to build a mobile app

    In many cases, people have an idea that they want to deliver on a mobile app when one isn’t required. Sometimes, it may be that there is already an existing tool that can solve the problem, but a person just assumes an app will fix it. Other times, it’s just a matter of understanding the technology and what it’s good for.

    If the problem to be solved involves a person sitting at a desk, then a web-based platform may be more appropriate. Displaying things on a computer or laptop screen has lots of advantages. The size of the screen fits more stuff – this makes it easier to do more complex tasks. If there is a lot of content to display – tables, text, images, video – then it’s easier to do this on a big screen. Ever tried to work on a spreadsheet from a mobile phone?! If your idea involves anything like that, then skip the mobile app!

    Why you want to avoid building a mobile app

    The main challenge with mobile apps is they can get expensive to build, run and maintain. Without getting into the different ways of building a mobile app, the costs come from having to develop and test for different phone operating systems (mainly iOS and Android) and screen sizes. Also, you have to update your app with each operating system update. This all adds up over time.

    The other issue is that people expect a lot from apps – but they don’t want to pay for it. When was the last time you paid more than $2.99 for an app?! If I look at the apps in my own phone – minus a couple of games – I’ve paid for about two of them. Sometimes the economics of mobile apps means you have to sell a lot of them to cover your costs and make money, which doesn’t make it an attractive opportunity.

    If mobile access is key, then there are other options other than a mobile app which you can explore. There are “mobile web apps” or “mobile websites” (<ahref=”https: www.qantas.com”=”” target=”blank”>qantas.com is a good example).  These websites are designed specifically for mobile devices, but require an Internet connection.  If you open the website on a laptop or computer, you’ll see a different screen versus opening it on a phone.  It will look more like a mobile app, and in some cases, there may be different functionality.  There are also “progressive web apps” that can be downloaded from a website onto your phone.  They can be used off-line, but more importantly, then can provide a seamless mobile app experience without having to be developed as a traditional app. So, before you go out and ask a developer to build you a mobile app, ask yourself – do you really need one?</ahref=”https:>

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  • I have an idea for an app – what happens next? (idea validation)

    I have an idea for an app – what happens next? (idea validation)

    Getting a great idea for a new business venture is such an exciting feeling. Finally – you have something that might have legs but you’re still on the fence about what to do with it. It’s such a risk, but can you imagine the life that you might have – the flexibility of being your own boss and hopefully some financial rewards too? If you already run your own business, a new idea may allow you to grow your revenue and allow you to serve more customers.

    For some people, ideas are relatively easy to come by; for others, they struggle with coming up with just one.  However, it’s the ones that require you to build a web platform or mobile app that I’m interested in.

    There are many businesses that people can start and all of them have their complexities – if you want to design and make your own clothes, you’ll have to source fabric and manufacturing. If you want to sell other people’s goods, you’ll need to find those suppliers. If you want to be a consultant or service provider, you’ll have to decide what you want to offer and how you’ll deliver it.

    What makes developing an app particularly troublesome is the cost to build it.  Also, compared to physical goods, it’s not as easy to see a “sample” of your app before you put in the big order, which makes it difficult to know what you’re getting.     

    What should you do?

    If you’ve never been involved in an IT project before, an obvious question once you get your idea is – what do I do next? It’s a very smart question to ask! Before you quit your day job or bet the house on your new venture, let’s take a look at what your next steps should be. 

    If you read my first article on product and software development – you’ll know the answer to this question! 

    After you’ve come up with an idea, you need to analyse or validate it. This is the process of making sure that the idea is the right one to pursue. Making your idea a reality is going to require some investment from you – and it’s not only going to include your time.  More importantly, it’s going to include your money. Therefore, you need to take some time to research your idea to make sure the investment is worth it.

    Idea validation is a necessary step for most businesses, large and small – and it should be no different for you. The last thing you want to do is to spend money on an idea that no one wants. A structured approach to evaluating your idea is key. 

    So, what exactly are you looking for?    

    To get you started, we’ve put together five ways you can validate your idea:
    1. Talk to potential users – use your social media platforms to see if anyone knows anyone who has experienced the situation that you want to solve for, then ask them about their experiences and find out what their issues were. Determine if your product could solve their problems. Alternatively, start with a survey via SurveyMonkey or Typeform to get some feedback about your idea and then interview some of the people that responded.
    2. Look at your potential competition – use a search engine to see if there are any other companies currently doing what you want to do. Determine if what you could offer is at least as good, if not better, than what they do now. Also look at companies that solve the same problem but in a different way. Would you be able to stand out from the competition? 
    3. Look at potential environmental factors that may affect the viability of your business – are there new laws or regulations being proposed? Are there changes in technology? Are people behaving or thinking differently? A lot of new product successes are about timing rather than the product itself – if the world isn’t ready for it, it will be a lot harder to be successful regardless of how good the product is.
    4. Determine the potential size of your market – look for statistics that can give you an indication of the number of people that might experience the problem that you want to solve. What percentage of those people might buy your product?
    5. Think about how much you might charge for your product – would the price be one- off or recurring? Would there be an upsell or downsell? How could you get your customers to buy more from you? How many products would you have to sell to achieve your desired goals?
    What happens next?

    The above will give you an initial view of whether your idea is a good one. Sometimes this is enough for you to make a decision, but more often than not, you’ll have to dig a little deeper to gain the confidence that you need to go ahead with building your app. 

    There are lots of things to look at when validating an idea!  If you work for a large organisation, think about all of the processes that they put in place for spending money on new things.  People have to justify to the company why the idea is the right one to pursue.  

    It’s important to remember that you can’t take the risk out of every investment, but you do want to get enough information to make an informed decision about your idea.  After all, building an app could have a very big impact on your life – good or bad. So, the obvious is question it – why wouldn’t you take the time to validate your idea first?! 

    There are many different things to look at when validating an idea and different ways to do it. If you’ve gone through this process before, please feel free to share what you’ve done in the comments below.

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